Hey Kai, great job with the article! I may sound unpopular but, despite the possibility of having a ux writer around, I feel this article is reinforcing the very widespread misunderstanding in the design community that words come after "the design". After shapes, colors, layouts, or components. But to move past this idea we need to acknowledge that words are THE experience and cannot come afterwards, because content lives by a set of different rules than its containers. For this reason, I find that containers and content should serve each other but they often don't. When that happens, it's like building paper bags and then trying to fill them with water.